It seems that everywhere you look these days natural and organic products are cropping up. Coupons, promos, and advertisements -from such traditionally non-natural companies like Clorox- inform us that not only is there a demand for these types of products, but everyone wants part of the market share.
Green is now far more than a color. Organic is the new little black dress.
Of course, with so many newcomers to the game, the rules can get a little fuzzy. A lotion promising “95% organic ingredients” may still have paraben preservatives, and an all-purpose cleanser labeled “earth friendly” may mean little more than that it was produced in a plant that had low energy bulbs hanging overhead.
Now, more than ever before, consumers must be savvy.
But the good news is that there are now so many options for healthier products in so many consumer lines, whether body care, food, cleansers, food and water containers, toys and baby products, even home furnishings. And more options mean a competitive market that responds to consumer demand.
So do your research. And enjoy your growing choices.